Maslow Research Center - Your Leadership and Culture Transformation Partner
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The Maslow Culture Index
Maslow Research Center - Your Leadership and Culture Transformation Partner
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The Maslow Culture Index
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Become a Certified Culture Coach (CCC) and use the Culture Index!

Pioneering A New Field in Coaching

Maslow Research Center introduced Organizational Culture Coaching (OCC) as a groundbreaking field in coaching at the global ICF Converge Conference in 2021. In the 2023 ICF Converge Conference, he presented the Culture-Actualization Index © as a pivotal tool within OCC. OCC seamlessly integrates coaching into the culture transformation process, making leaders capable and accountable for implementing their action plans.


OCC delves into understanding the intricacies of organizational systems, the mechanics of culture, and guides leaders in shaping individual and collective mindsets and habits. In essence, organizational culture coaching serves as the missing link in culture transformation projects. 


OCC bridges culture analytics, culture strategy, executive alignment, culture action planning, educating leaders on how to lead with culture and finally coaching leaders on role modeling culture.  


Our Certified Culture Coach (CCC) program, the first of its kind in the world, equips coaches to incorporate OCC into their practice and effectively support organizations during their transformation projects.

Overview of Program

The CCC program consists of: 

  • Five weeks of live online training
  • Digital copies of all frameworks, tools, and guides
  • 20 ICF-accredited CCE hours


Schedule:

  • Live sessions: Fridays, 8 am-12 pm PT 
  • Fall cohort: September 13—October 18, 2024 (skipping Oct 11th)

Interested in joining? Please review this page in detail and contact us for registration. 

Contact Us

Certified Culture Coaching Program Overview

Program Overview

The CCC program equips leaders and coaches with the knowledge and tools to understand and transform organizational culture. Participants learn about our research-driven findings of the changing needs at work and how to create a people-focused, productive, and engaging workplace culture. This includes insights into a groundbreaking new tool that measures your workforce’s unmet needs and serves as a starting point for meaningful and sustainable change.

  • ICF CCE Program (20 hours).
  • Synchronous/live learning.
  • 5 weeks back-to-back.
  • 8 am to 12 pm Pacific Time (PT) - 4 hours per session. 
  • Conducted through Zoom online meetings. 

Key Topics

  • The multiple facets of organizational culture and how they impact an organization’s success
  • Foundations of Organizational Culture Coaching© (OCC) as a means to use data-driven insights to build a culture strategy that is integrated into the organization’s strategic plan
  • Application of the Operational Culture Index© (OCI) as a tool to understand and improve operational culture
  • Use of the Culture-Actualization Index© (CAI) as an empirically validated organizational survey that measures culture as employee experience from a needs perspective
  • Facilitation of Culture Action Planning© (CAP) as a strategic and systematic process to develop and implement actionable plans that shape and transform the culture of an organization

Get Certified to use and offer the Culture-Actualization Index©

Certified Executive Culture Coaches are trained our Leading with Culture framework and also the research driven Culture-Actualization Index©. Coaches will be able to offer the Culture Actualization Index© with a discount and build a business model and programs on our methodologies. 

Who is it for

  • Executives and senior leaders
  • HR practitioners and business partners
  • Professional coaches
  • Prerequisite: 10 years of corporate work experience

Program Fees

The Certified Culture Coach program cost is 2,500 USD. 

Join us on this transformative journey to become a Certified Culture Coach and make a profound impact on organizations and individuals alike.

Book a meeting to learn more

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