Developed through extensive research and inspired by Abraham Maslow’s renowned Hierarchy of Needs, the Culture-Actualization Index© is more than a survey; it’s a transformative tool that revolutionizes how we measure and understand workplace culture. Embracing a fresh perspective, our tool measures culture as employee experience through the lens of employee needs, a concept deeply rooted in Maslow’s framework.
Comprising of three fundamental components – Basic Needs, Psychological Needs, and Leadership Needs – the index scrutinizes employee experience across distinct aspects of the professional environment. From organizational factors to interpersonal dynamics and leadership influences, the results provide a comprehensive view that traditional surveys have often missed.
Elevate your understanding of organizational culture with the Culture-Actualization Index© and pave the way for a more fulfilling and prosperous workplace journey.
In a world where business landscapes are evolving rapidly, traditional surveys fall short in capturing the intricacies of modern workplaces. That's where our survey stands out—unlike its counterparts developed decades ago, our revolutionary survey is a product of the latest research and validation techniques.
With a focus on employee experience, the CAI is a strategic tool that empowers you to delve deep into your organization's culture, identify strengths, and pinpoint growth areas. What truly sets us apart is our unwavering commitment to fostering actionable change. We believe in more than just data; we believe in results.
That's why the CAI offers unparalleled support through culture coaches who guide you through the process of culture action planning and implementation. Embrace the future of assessments with the CAI and transform your organization into a thriving, adaptive, and forward-looking powerhouse.
The people who left the offices in the spring of 2020 are not the same that are coming back now. Employee needs are rapidly changing in the post-Covid era. As employers adjust to new ways of working, it’s more important than ever to understand and prioritize the needs of the workforce.
Measuring an organization’s culture-actualization illuminates the gaps between assumed workplace culture and actual employee experience. The Culture-Actualization Index© provides a framework for effective culture action planning and are a tangible starting point for people and culture KPIs.
Use this tool to identify your employees’ unmet needs and create a people-focused, productive, and engaging workplace culture.
Our global network of Maslow certified Executive Culture Coaches can help turn your survey results into action.
Work with our experts to interpret and properly communicate your results to your team and engage in meaningful culture action planning for your unique corporate context.
True culture transformation begins with a long-term commitment to thoughtful discussion and decision-making. Our Executive Culture Coaches will help establish the processes and practices needed to achieve the necessary mindset shifts and behavior changes to align with your unique organizational culture and goals.
Please reach out to us if you cannot find an answer to your question.
The Culture-Actualization Index © is for organizations who wants to build a proactive culture KPI for increasing retention and engagement. The Index measures culture as employee experience and offers practical insights. Our focus on developing culture action plans and supporting implementation with culture coaching also differentiates this whole journey from other survey experiences.
The survey works for large, mid-sized and small businesses, profit, non-profit and governmental organizations. The survey is ideally used for a whole organization, a whole unit and can also be used for large teams.
The quickest and easiest way to start your culture transformation initiative is to fill out the form below. A Maslow representative will reach out to you to confirm details, discuss a timeline, and clarify your needs and expectations.
The survey contains our 26 culture index statements, two open-ended questions, and demographics. It takes about 10-15 minutes to complete.
Our 26 culture index statements + 2 open ended questions are not customizable, but you can add your own custom questions and demographics.
Our summary report includes your organization’s overall Culture-Actualization Index as well as a Basic Needs, Psychological Needs, and Growth Needs Index. It further includes a detailed breakdown per statement by favorable, neutral, and unfavorable responses as well as an employee voices report with responses to our open-ended questions. Larger organizations will also receive a heatmap that lets you analyze employee data by department, job role, managerial level, demographic factors, and more to uncover patterns and disparities in employee experience.
Our team will work with you throughout the whole process to ensure a smooth experience and meaningful outcome. We will send the survey link and reminders to your employees during the survey phase and provide technical support along the way.
We are also going to provide you with the following resources:
We are partnering with Inturvey, a science-focused survey consultant and people-analytics firm. Inturvey works with academics and practitioners with advanced degrees in Industrial Organizational Psychology. Their expertise is built on years of experience in collecting and analyzing quantitative and qualitative data with a focus on employee engagement, retention, diversity, equity, inclusion, validation processes, psychometrics, and more. Inturvey’s team will support you throughout the data collection phase to ensure you’re collecting the right kind of information. After the survey has closed, Inturvey will turn your people data into meaningful results. The reports you’ll receive from us will be the starting point of your culture change initiative.
Our primary survey platform is QuestionPro, an industry leader in insights, experiences, and software recognized by Forrester, Gartner, Quadrant Spark Matrix, G2 Crowd, and more. The QuestionPro system has been built with data privacy, protection, anonymity, and compliance in every layer. It is fully compliant and holding certifications such as General Data Protection Regulation (GDPR), ISO 27001:2013, CCPA, PCI-DSS, Section 508, PHI, and HIPAA.
As an alternative, we can also administer our survey on Qualtrics, a platform that powers everything from market research projects to customer experience, product testing, employee experience and brand tracking projects. With US, Canada, APAC and EU data sovereignty, it’s trusted by 16,000+ businesses and institutions worldwide, from multinational banks to Government departments. The platform is ISO 27001 certified and FedRAMP authorized – that’s the “gold standard” of security certification used by the U.S. Government for SaaS providers.
Absolutely. All survey responses go directly to our survey partner Inturvey who collects your data so that they can ensure its integrity (i.e. no employees are taking the survey more than once), send reminder emails only to employees who have not completed the survey, and edit survey answers if requested by an employee. Once data collection has been completed, email addresses are deleted, and the data is no longer identifiable.
Raw data will never be shared, you only receive summary reports. Teams with fewer than five respondents will NOT receive reports to ensure confidentiality in smaller teams. It is our priority to ensure that employees feel they can safely and accurately complete the survey.
To maximize the impact of the survey results and ensure meaningful outcomes, it's crucial to involve all levels of management in the process, from top executives to team leads, to foster a sense of ownership and commitment to driving positive change. It is important to communicate transparently with your employees about the survey's purpose, emphasizing that their feedback will directly influence decisions. This not only boosts participation but also encourages honest and constructive responses.
Work with an Executive Culture Coach to actively involve cross-functional teams to analyze the data collaboratively, gaining diverse perspectives and insights. Once you've identified key areas for improvement, create a clear culture action plan with measurable goals and assign responsibilities for implementing changes. Regularly communicate progress back to your employees to demonstrate that their input is driving real transformation. Remember, the survey is a starting point – it's how you interpret, act upon, and share the results that truly elevates the employee experience and drives positive organizational change.
We have been conducting qualitative and quantitative research since April 2020 to both understand the new employee needs framework in the post-Covid era and develop a tool to measures culture as employee experience from this needs perspective.
Several rounds of focus groups with professionals and industry experts, a Mitacs funded partnership with St. Mary’s University’s Organizational Psychology department, extensive literature review, subject matter consultations, and a two-wave study with over 400 participants delivered the following insights: